MIF unveils latest guru

Sexton is the third of MIF's 17 gurus whose identity has been disclosed. Leadbay's head of sales, Jonathan Barrett, and industry consultant Alan Dring are the other two to have been publicly named.

Derek McGuire, co-founder of MIF, said: "As with all of our gurus, we are very grateful of his insight and the value his contributions add for our members. Richard has been an active contributor on the site and has wholeheartedly bought in to our vision of offering free, impartial, tailored advice on demand, in response to advisers' specific business issues. As with all of the gurus, he isn't an informed salesman with a commercial interest here; he is an industry authority offering expertise and responsive advice for the benefit of our community of financial intermediaries."

Sexton added: "There have been some stimulating discussions in the forums since MIF launched. Any chance to discuss the market E.Surv operates in is a welcome opportunity to learn from industry contacts and assist them in making informed business decisions. Marketing Innovation Forum offers such an opportunity, and I am very happy to play my part in the successes and popularity of such a useful resource."