Paradigm to offer members life insurance leads

Triangle Direct's leads come from a UK call centre which, until the recent changes in the economic climate, specialised in mortgage and remortgage leads. The leads are for decreasing or level term life insurance and are a combination of like-for-like quotes and new to life insurance.

Each individual lead costs £45 and members must take a minimum test of ten leads. All leads are hot keyed and e-mailed simultaneously to the adviser and any lead which is unquotable is replaced.

Bob Hunt, chief executive of Paradigm, said life insurance leads were becoming an increasingly valuable new business source for advisers wishing to diversify, particularly with the ongoing difficulties in the mortgage market.

"Not only will Triangle Direct provide the leads, they have also agreed to work with individual members to ensure they get the most out of the relationship, analysing management information to help provide a long-term profitable arrangement."