LV= extends free CI with IP offer

It said IP sales via its Flexible Protection Plan in Q1 are up by over a third compared with the same period last year.

Under the plan, customers taking out a new IP policy receive free lump sum CI cover equivalent to three times their monthly IP benefit. The offer originally applied to February only.

Chris McFarlane, head of protection at LV=, said: "Advisers have told us that our free CI offer enables them to revisit their existing clients to ensure their protection needs are being met."